Hospitality Case Study
A Large UK Hotel Chain
Through effective customer engagement we achieved over £1.1m in new revenue in 3 months for our client
A leading national hospitality company reached out to us to reignite their sales strategy and boost bookings from lapsed customers.
Our client supplied us with a database of 8,907 lapsed customers. Our remit was to engage with commercial accounts that had not booked with our client in over 12 months.
We decided that the most effective angle would be to educate and/or remind previous customers on the benefits of being a member, sharing news of recent refurbishments and also recent TripAdvisor scores and reviews.
Over a 120-day campaign we successfully generated 2,371 re-bookings from these customers, delivering over £1.1m in initial revenue in 3 months. This provided an initial 26X return on investment which continues to grow as further bookings are placed by reactivated customers.
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